Victoria's Secret is an American clothing retailer that creates underwear, activewear, sleepwear, swimwear, and accessories. It's headquartered in Ohio and wants to make the world's best bras, panties, and lingerie.

Victoria's Secret is widely known for its high-end undergarments collections. It's a glamorous and iconic brand for all women and hosts an annual fashion show with mesmerizing supermodels.

Unfortunately, Victoria's Secret makes little to no progress toward ensuring ethical and sustainable production in its supply chain and good work conditions. And it audits only very few of its factories.

More ethical, sustainable, and affordable alternatives to Victoria's Secret exist if you need designer lingerie that doesn't sacrifice sustainability for a low price, high quality, or fabulous style.

Many apparel brands similar to Victoria's Secret are more environmentally responsible, committed to being as eco-friendly as possible, and making sustainability efforts to protect people and the planet.

Check out our selection below of the best ethical and cheap alternatives to Victoria's Secret that make similar beautiful and stylish undergarments under high standards.

Panaprium is proud to be 100% independent, free of any influence, and not sponsored. We carefully handpick products from brands we trust. Thank you so much for buying something through our link, as we may earn a commission that supports us.

1. Mary Young

mary young victorias secret alternative

Category: Basics, briefs, bras, bodysuits, thongs, shorts, hipsters
For: Women
From: Toronto, Canada
Values: Organic, inclusive, made in Canada
Prices: $20-$50

Mary Young is an ethical lingerie brand that creates beautiful, flattering undergarments like Victoria's Secret. It offers ethically made bamboo underwear, lingerie, loungewear, swimwear, and activewear.

Mary Young is ultra soft to the touch, moisture-wicking, organic, and sustainably sourced. It uses GOTS and Oeko-Tex-certified fabrics to make beautifully comfy undies.


2. Knickey

knickey victorias secret alternative

Category: Basics, briefs, bralettes, high-rises, thongs, bikinis
For: Women
From: New York City, New York, United States
Values: Organic, Fair Trade, recycled
Prices: $10-$20

Knickey makes organic cotton lingerie like Victoria's Secret and raises standards for women's underwear. It's deeply committed to delivering high-quality, affordable, eco-friendly, and ethically made intimates.

Knickey makes sustainable underwear that is breathable from super soft GOTS-certified organic cotton. It makes organic bras, briefs, and bikinis for everyday wear.

Knickey sustainably sources its organic cotton from an Indian farm and produces its garments in a Fairtrade factory locally in India. The design, packaging, and shipping of Knickey undies occur in NYC.


3. Everlane

everlane victorias secret alternative

Category: Basics, bras, hipsters, thongs, bralettes, bikinis, bodysuits
For: Women, men
From: San Francisco, California, United States
Values: Organic, recycled
Prices: $10-$40

Everlane is an ethical fashion brand creating modern and beautiful essentials, at the best factories, without traditional markups. It's a great destination to buy high-quality, fair, affordable, sustainable underwear like Victoria's Secret.

The clothing retailer is headquartered in San Francisco, California, and sells primarily online. It uses sustainable materials such as Supima cotton and recycled fabrics.

Everlane offers ethically made and designed-to-last intimates, basics, and accessories for women and men. It believes in exceptional quality to make a difference.

Everlane is widely known for its radical transparency. It educates consumers on its supply chain, factories, employees, and the price breakdown of each product.


4. Pact

victorias secret alternative pact

Category: Basics, bras, briefs, thongs
For: Women, men, children
From: Boulder, Colorado, United States
Values: Fair Trade, organic, recycled
Prices: $10-$80

PACT creates durable, affordable, organic, and Fair Trade underwear similar to Victoria's Secret. It consciously and ethically makes quality, comfortable, and eco-friendly bras and undies.

The sustainable fashion brand chooses the best ingredients, such as organic cotton fabrics, to make soft, naturally breathable undergarments.

PACT considers the people who make the clothes as important as the people who wear them. It encourages people to care about what they put in and on their bodies.


5. Maggie's Organics

victorias secret alternative maggies organics

Category: Basics, briefs, bras, hipsters
For: Women
From: Dexter, Michigan, United States
Values: Organic, fair trade, vegan
Prices: $20-$30

Maggie's Organics is a sustainable underwear brand that offers organic cotton undergarments similar to Victoria's Secret. It makes ultra-soft undies with generous leg openings and coverage.

Maggie's Organics is committed to raising awareness about the potentially harmful impacts of regular cotton. It uses GOTS-certified,  organically grown cotton to lead the way to a more ethical apparel industry.


6. Hanna Broer

hanna broer victorias secret alternative

Category: Basics, bras, thongs, briefs
For: Women
From: Craftsbury, Vermont, United States
Values: Organic, local, made in the USA
Prices: $30-$40

Hanna Broer is an organic lingerie brand like Victoria's Secret that locally and ethically makes exceptionally comfortable, eco-friendly, organic cotton underwear in the USA.

Hanna Broer is the creator and crafter behind the brand. She creates beautifully soft intimates with outstanding comfort and quality using sustainable and organic materials.

Hanna Broer is passionate about limiting the negative environmental impact of fashion and crafting garments. She makes fabulous underwear to help women feel comfortable and beautiful every day.


7. Thunderpants

thunderpants victorias secret alternative

Category: Basics, briefs, bras, bodysuits, bralettes, hipsters
For: Women
From: Portland, Oregon, United States
Values: Organic, Fair Trade, inclusive, made in the USA
Prices: $20-$40

Thunderpants is a sustainable underwear brand that makes organic cotton lingerie similar to Victoria's Secret. It uses fair trade and GOTS-certified organic cotton yarn from India.

Thunderpants is made in a women-owned, minimal-waste factory in Hillsboro, Oregon, and features ultimate wedgie-proof comfort. It designs full-coverage undies that fit the natural curves of your body.


8. Kotn

victorias secret alternative kotn

Category: Basics, bras, briefs, thongs, bikinis
For: Women, men
From: Toronto, Canada
Values: Organic, inclusive, B Corp, give back
Prices: $20-$30

Kotn is a clothing brand like Victoria's Secret that ethically and sustainably makes underwear from Egyptian cotton in the Nile Delta. It's committed to supply-chain transparency and give-back initiatives.

The eco-friendly label creates clothing around the principles of considered design, relentless quality, honest value, and positive impact. It aims to set the standard for conscious creation and consumption.

Kotn only uses cotton and no animal-derived materials. It's also working with an Egyptian NGO to build schools and provide every child in its farming communities with safe, convenient, quality education.


9. Tatiana's Threads

tatianas threads victorias secret alternative

Category: Basics, bras, bralettes, thongs, briefs
For: Women
From: Boulder, Colorado, United States
Values: Organic, artisan craft, made in the USA
Prices: $20-$40

Tatiana's Threads is an organic clothing brand that curates a beautiful collection of unique, custom, responsibly sourced, handmade, and sustainable undies similar to Victoria's Secret.

Tatiana Zaykovskaya is the founder and designer of Tatiana's Threads. She offers sustainable and 100% certified organic lingerie designed and handcrafted in the USA with love and care.

She makes naturally breathable briefs, thongs, bras, and bralettes with 100% certified organic cotton jersey knit. They feature simple lines, natural fibers, and pure comfort.


10. Proclaim

proclaim victorias secret alternative

Category: Briefs, bras, bodysuits, bralettes, basics
For: Women
From: Los Angeles, California, United States
Values: Organic, recycled, inclusive, made in the USA
Prices: $20-$90

Proclaim is an exclusive lingerie brand like Victoria's Secret that creates eco-conscious underwear in Los Angeles to represent all women. It focuses on sustainability and affordability, doing good for people and the planet.

Proclaim uses sustainable materials such as organic cotton, Tencel, and recycled polyester to make Earth-friendly bralettes, bodysuits, and briefs ethically and sustainably.

Proclaim also uses recycled packaging and makes sure to source its fibers responsibly. All its underwear is soft, comfortable, affordable, and high quality.


11. Björn Borg

bjorn borg victorias secret alternative

Category: Basics, briefs, thongs, shorts, bras, accessories
For: Women, men
From: Stockholm, Sweden
Values: Organic, recycled
Prices: $10-$30

Björn Borg is an underwear brand similar to Victoria's Secret that creates stylish products with sustainability in focus. It uses sustainable production techniques and eco-friendly materials such as better cotton and recycled fibers.

Björn Borg offers classic and comfortable underwear made from super soft cotton stretch quality fabric. It's committed to delivering Swedish underwear with the perfect fit.


12. People Tree

people tree victorias secret alternative

Category: Basics, bras, bralettes, briefs, hipsters
For: Women
From: London, United Kingdom
Values: Organic, Fair Trade, recycled, artisan craft, give back
Prices: $20-$30

People Tree is an online garment retailer like Victoria's Secret that makes sustainable undies from environmentally friendly materials, including Fair Trade, GOTS-certified organic cotton, and Tencel lyocell.

People Tree became the first fashion company to receive the World Fair Trade Organisation (WFTO) product label in 2013. It guarantees dedication and compliance with the Fair Trade principles.

People Tree is committed to working with disadvantaged farmers and workers to promote fairer trading conditions. It helps combat poverty and employs people in underserved communities around the world.


13. Frank And Oak

victorias secret alternative frank oak

Category: Basics, bralettes, panties, bras, bikinis, thongs
For: Women, men
From: Montreal, Canada
Values: Recycled, organic
Prices: $20-$30

Frank And Oak is a brand of eco-friendly clothing, ethically sourced and designed for good living. The Canadian clothing label works to save the planet and offers organic cotton underwear similar to Victoria's Secret.

Frank And Oak designs innovative products that reduce fashion's environmental impact through a lighter footprint and longer lifespan. It aims to slow down climate change with eco-friendly garments.

Frank And Oak brand creates comfortable, lightweight garments and undies from sustainable materials. It also uses eco-friendly fabrics made from organic fibers.


14. Swedish Stockings

swedish stockings victorias secret alternative

Category: Basics, tights, socks, accessories
For: Women
From: Stockholm, Sweden
Values: Organic, recycled, zero waste
Prices: $20-$60

Swedish Stockings is an environmentally conscious pantyhose changing the entire hosiery industry. It creates quality, affordable, and sustainable undergarments like Victoria's Secret.

Swedish Stockings uses organic and recycled materials, such as regenerated polyamide, made from pre and post-consumer nylon waste. It manufactures its underwear in a zero-waste, emission-free facility in Italy.

The underwear brand looks for innovative and cleaner ways to produce its garments. It aims to conserve or reuse water, decrease emissions, and reduce energy consumption. It also has a recycling program to reduce and recycle textile waste.


15. Thought

thought victorias secret alternative

Category: Basics, bodysuits, briefs, slips, thongs, bralettes, bikinis, camis, socks
For: Women, men
From: London, United Kingdom
Values: Organic, recycled, give back
Prices: $10-$20

Thought is an eco-friendly fashion brand creating ethical and sustainable collections for women and men with organic and recycled materials. It offers a range of GOTS-certified organic cotton underwear similar to Victoria's Secret.

Thought creates comfortable and affordable intimates that keep you secure, including bodysuits, briefs, thongs, bralettes, bikinis, camis, socks, and more.

The organic brand is committed to responsible design, sustainable sourcing, and fostering change. It aims to show that there are more eco-friendly ways to live, dress, and be.

Thought supports TRAID, a UK charity that works to minimize, improve, and transform the environmental impact of clothing manufacturing. Send your clothes back to TRAID to support the people and places making your clothing.


16. Boody

boody victorias secret alternative

Category: Basics, hipsters, thongs, shorts, bikinis, bras, bralettes, briefs
For: Women, men, children
From: San Diego, California, United States
Values: Organic, vegan, give back
Prices: $10-$20

Boody is a sustainable fashion label making everyday soft and comfortable clothing essentials. It uses bamboo fabrics to produce beautiful, eco-friendly, affordable underwear like Victoria's Secret.

Boody aims to deliver easy-to-wear pieces to help you feel good. It offers underwear, basics, loungewear, activewear, and accessories for women, men, and kids.

The brand ensures humane and ethical work conditions with the WRAP certification. And all bamboo involved in its production chain comes from FSC-certified, sustainably managed forests.

All Boody products are PETA Vegan Approved and certified. The clothing brand doesn't use animal products to make its garments, making them 100% vegan.


17. Allbirds

victorias secret alternative allbirds

Category: Basics, bralettes, briefs
For: Women, men
From: San Francisco, California, United States
Values: Organic, recycled, timeless, B Corp, made in New Zealand
Prices: $10-$20

Allbirds is a New Zealand-American sustainable apparel, underwear, and footwear brand. It aims to make the world's most comfortable clothes with natural materials.

The brand was founded in 2014 by ex-soccer player Tim Brown and renewables expert Joey Zwillinger. It has quickly grown from an online retailer to a massive global brand.

Allbirds is now a global brand serving 35 countries, with 21 brick-and-mortar stores worldwide. It designs environmentally friendly alternatives to Victoria's Secret.


18. Tentree

tentree victorias secret alternative

Category: Basics, bralettes, briefs, thongs, bras
For: Women, men, children
From: Vancouver, Canada
Values: Organic, B Corp, recycled, give back
Prices: $10-$20

Tentree is an Earth-first fashion brand designing long-lasting womenswear for a healthy, sustainable world with recycled materials and organic fabrics such as cotton and hemp.

It offers affordable and sustainable underwear like Victoria's Secret. They are super soft, cozy, ultra comfy, and go-to's for everyday wear.

The sustainable fashion brand is B Corp certified and partners with global charitable organizations to plant trees and rehabilitate natural ecosystems.

Tentree aims to guide you on your journey and empower you to do your best for the environment. It planted over 61 million trees and restored land in over eight countries.


19. Indigo Luna

indigo luna victorias secret alternative

Category: Basics, sportswear, loungewear, swimwear, underwear, accessories
For: Women
From: Torquay, Australia
Values: Organic, recycled
Prices: $10-$20

Indigo Luna is a women's organic clothing brand like Victoria's Secret. It ethically makes simple, non-toxic, naturally plant-dyed underwear and loungewear inspired by thoughtful Scandinavian style.

The sustainable clothing brand is a small, family-run business that ensures quality, transparency, eco-consciousness, and sustainable manufacturing practices.

Indigo Luna creates beautiful collections of simple shapes, earthy colors, and natural plant dyes from recycled or organic materials. It believes in reducing its footprint and meeting high social and environmental standards.


20. Céu Label

ceu label victorias secret alternative

Category: Basics, panties, bras, thongs, bikinis
For: Women
From: Barcelona, Spain
Values: Organic, local
Prices: $40-$70

Céu Label is an underwear brand like Victoria's Secret that makes beautifully soft and naturally plant-dyed intimates in Barcelona, Spain. It offers natural textiles that are better for your skin and the planet.

Céu Label uses GOTS-certified organic cotton and non-toxic, plant-based dyes to create supportive, comfortable, soft underwear with intention, respect, and responsibility.


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About the Author: Alex Assoune

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