Pepe Jeans is a British fashion retailer founded in 1973 in London, England, by three brothers, Nitin, Arun, and Milan Shah. The multinational clothing-retail company creates denim and casual wear for men, women, and children.
Pepe Jeans makes clothing, accessories, shoes, underwear, eyewear, and fragrances. The global fashion group AWWG owns Pepe Jeans and other brands such as Hackett, Façonnable, PVH, Calvin Klein, and Tommy Hilfiger.
Pepe Jeans team aims to create the best possible collections and the most exciting retail environments. It collaborated with iconic celebrities such as Kate Moss, Sienna Miller, Alexa Chung, Cara Delevingne, Georgia Jagger, and Dua Lipa.
Pepe Jeans takes action to make the company more sustainable, inclusive, and competitive. It aims to minimize its environmental impact using renewable energy and sustainable packaging. It also creates a positive work culture fostering diversity and inclusion.
The clothing retailer offers a sustainable collection made from organic or recycled materials called Pepe Future. It uses innovative technology with a positive impact on the environment and is committed to creating a better future for our planet and coming generations.
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Sustainability Rating: 3/10
Category: Clothing, accessories, shoes, bags
For: Women, men, children
Type: Basics, denim, knitwear, underwear, loungewear, outerwear, boots, sneakers
Sizes: 2XS-2XL, 4-14 (US), 6-16 (UK), 36-44 (EU), 8-18 (AU)
Fabrics: Cotton, linen, lyocell, modal, viscose, cupro, acetate, polyester, nylon, spandex, polypropylene, acrylic, polyurethane, rubber, leather, wool, down
100% Organic: No
100% Vegan: No
Ethical & Fair: No
Producing countries: not transparent enough
Pepe Jeans only uses a tiny proportion of organic materials such as organic cotton or recycled materials such as recycled polyester and regenerated nylon.
Only very few of its collections are dedicated to sustainable fashion. Most of the fabrics it uses are either natural without relevant certifications, such as regular cotton or linen, or synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.
Pepe Jeans also uses a small proportion of semi-synthetic fibers or regenerated cellulosic fabrics such as Tencel lyocell, modal, acetate, and viscose.
Tencel is an eco-friendly fiber made with wood pulp from certified sustainable forests. But only a tiny proportion of the materials used by Pepe Jeans are environmentally friendly and sustainable.
Pepe Jeans doesn't publish a list of its manufacturers or processing facilities on its corporate website. It doesn't disclose how it chooses its network of suppliers.
The 2022 Fashion Transparency Index gave Pepe Jeans a score of only 2% based on how much the group discloses about its social and environmental policies, practices, and impacts.
The British clothing retailer doesn't show any labor certification standard that would ensure good working conditions, decent living wages, health, safety, and other crucial rights for workers in its supply chain.
Pepe Jeans doesn't have a code of conduct that applies to all its suppliers and subcontractors based on the regulations set by the International Labor Organization (ILO).
Pepe Jeans doesn't reveal if it conducts any informal visits or third-party audits with or without notice to improve the working conditions in its factories.
Pepe Jeans doesn't use exotic animal skin, hair, fur, or angora. But it uses leather, wool, and down feathers to manufacture many of its clothing pieces.
These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and waste. More sustainable alternatives exist.
Pepe Jeans doesn't measure its water usage, pollution, greenhouse gas emissions, and waste across the supply chain. It doesn't have any sustainability goals, science-based targets, or timelines to improve in the future.
Discover Pepe Jeans' sustainable collections at PepeJeans.com.
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