Element is an American fashion retailer founded in 1992 in Georgia. The multinational clothing-retail company creates streetwear and skateboard-inspired apparel for men and boys.
Element makes clothing, accessories, shoes, and equipment. One of the world's largest surfwear brands, Boardriders, owns Element along with other brands like Quiksilver, Billabong, Roxy, DC Shoes, RVCA, and VonZipper.
Boardriders operates more than 570 retail stores and has 7,500 employees in stores, factories, logistics, brands, and subsidiaries across 56 countries where it does business.
Element is helping create a better tomorrow and more sustainable practices and products. It focuses on style, quality, innovation, and responsibility to positively impact lives and protect the planet.
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Sustainability Rating: 5/10
Category: Clothing, accessories, shoes, bags
For: Men, boys
Type: Basics, denim, activewear, loungewear, outerwear, sneakers
Sizes: XS-XL, 2-12 (US), 4-14 (UK), 34-42 (EU), 6-16 (AU)
Fabrics: Cotton, linen, lyocell, modal, viscose, polyester, nylon, spandex, acrylic, neoprene, polyurethane, rubber, leather, wool
100% Organic: No
100% Vegan: No
Ethical & Fair: No
Producing countries: not transparent enough
Certifications: GOTS, OCS, GRS, RCS, FSC, Oeko-tex, Bluesign
Element takes wide-ranging measures to protect biodiversity, reduce its consumption of water, energy, and other resources, avoid waste, and combat climate change.
It wants to be better and more efficient by looking at every aspect of its value chain to ensure the healthy functioning of our planet. However, the majority of its business remains detrimental to the environment.
Element uses a medium proportion of organic materials such as organic cotton or recycled materials such as recycled cotton, recycled polyester, and regenerated nylon.
It also uses natural fabrics without relevant certifications, such as regular cotton or linen, or synthetic petroleum-based fibers such as polyester, nylon, acrylic, and more.
Element also uses a small proportion of semi-synthetic fibers or regenerated cellulosic fabrics such as Tencel lyocell, modal, and viscose. Tencel is an eco-friendly fiber made with wood pulp from certified sustainable forests.
Element doesn't publish a list of all its manufacturers and processing facilities on its corporate website. It doesn't disclose how it chooses its network of suppliers.
Element manufactures its clothes in many East Asian countries, where human rights and labor law violations happen every day.
The American clothing retailer doesn't show any labor certification standard that would ensure good working conditions, decent living wages, health, safety, and other crucial rights for workers in its supply chain.
Element has a code of conduct that applies to all its suppliers and subcontractors and a global ethical program titled "BEST" (Boardriders Ethical Standards of Trade).
Element assesses compliance with its Code of Conduct by informal visits or third-party audits with or without notice. It stands against abusive, exploitative, illegal, or unsafe conditions in the workplace and utilizes
BEST as a guide to managing labor and safety issues in its supply chain.
Element doesn't use exotic animal skin, hair, fur, or angora. But it uses leather and wool to manufacture many of its clothing pieces.
These animal-derived materials are cruel and unethical. They also harm the environment by producing greenhouse gases and waste. More sustainable alternatives exist.
By the end of 2025, 50% of its apparel and accessories will be made with certified recycled, organic, regenerative, or other responsibly sourced materials.
By the end of 2023, 100% of polybags used to protect its products will be made from 100% consumer waste.
Discover Element's sustainable collections at ElementBrand.com.
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