The latest release of sneaker label Veja is called Urca, a vegan version of the brand’s famous V-12 shoes. Veja uses natural rubber and organic cotton as base materials and wants to be eco-friendly.
Veja is a French brand creating sneakers, bags, and accessories. It sells some of the most popular sustainable and vegan shoes with organic materials, fair trade sourcing, and transparency.
Since its launch in 2005, Veja has sold more than 4 million pairs of sneakers worldwide and is worn by many A-list celebrities and social media personalities such as Duchess of Sussex Rachel Meghan Markle and British actress Emma Watson.
The brand new Urca edition is a classic predominantly white design and comes in six 6 different colorways as part of its Fall/Winter 2020 collection.
Veja aims to make the most ecological sneakers possible. In addition to offering an upcycling program, it works with producers of organic cotton and natural rubber from Brazil, in the region of Porto Alegre.
"The goal of Veja is to create sneakers with a positive ecological and social impact. Veja has one foot in the fashion industry, and the other one in the transparency. It mixes ecology, innovation, and design [...] to invest our resources on the organic raw materials, production, employees’ and farmers’ salaries by cutting the advertising and communication budget."
- Sébastien Kopp, Veja Co-Founder and Creative Director, as told to ISPO
Not all Veja shoes are cruelty-free though. The brand doesn't use exotic animal skin but uses leather from Brazil. Luckily, the company is taking steps in the right direction by offering vegan and more sustainable alternatives.
The new Urca style is made of vegan Corn Waste Leather (CWL), developed by an Italian company. It's a bio-based material made from waxed canvas with 50% corn waste from the food industry and biodegradable polyurethane.
Polyurethane leather is an artificial leather made of thermoplastic polymer often found in furniture or shoes. It's completely synthetic and vegan.
Polyurethane leathers are much cheaper and more animal friendly. They are easier to care for, strong, durable, and considered environmentally friendly.
However, polyurethanes require a unique set of design rules and properties to be biodegradable, including biocompatible components, bioactivity, and a high degradation rate. They are typically prepared from polyester polyols, aliphatic diisocyanates, and chain extenders.
The Urca is from Veja is launching on August 10 at veja-store.com.
Was this article helpful to you? Please tell us what you liked or didn't like in the comments below.
About the Author: Alex Assoune
More, More, More
The 15 Most Attractive Succubus Chic Aesthetic Outfits
Indulge in the dark allure of succubus chic aesthetic and captivate everyone's attention with your enchanting style. Embracing this bewitching aesthetic allows you to exude confidence, channeling seductive and mysterious... Read More
15 Easy and Polished Outfits to Wear to the Grand National
The Grand National is a pinnacle event in the world of horse racing. It is not just about the adrenaline-fueled races. It is also a showcase of high fashion and... Read More
How To Dress For A Packers Game - 16 Practical Ideas
For die-hard Packers fans, game day is a sacred occasion. It’s not just about cheering on your favorite team; it’s also an opportunity to showcase your team spirit with style.... Read More
15 Most Amazing Outfits For A Las Vegas-themed Party
People say that whatever happens in Las Vegas stays in Las Vegas. Here, it's all about the details, and thinking beyond the box is a must. This rule applies to dressing...
What to Wear to Ascot Races: 15 Ultimate Awesome Outfits
As the prestigious event of the Ascot races approaches, the anticipation of a day filled with elegance and sophistication grows stronger. For many, Ascot is not only about the thrilling... Read More
The Ultimate Guide To Goblincore Aesthetic Outfits - 15 Amazing Ideas
In a world where fashion trends come and go like whispers in the wind, there's a peculiar allure to embracing the unconventional. Discover Goblincore, a whimsical aesthetic that celebrates nature,... Read More
15+ Fabulous Outfits to Wear to a Shania Twain Concert
Grab your favorite cowboy hat and channel your inner country girl as we dive into 15+ fabulous outfit ideas to wear to a Shania Twain concert.
How to Dress Your Best to Dairy Queen: 15 Awesome Outfits
Heading to Dairy Queen for a sweet treat? Whether meeting friends for a casual hangout or indulging in a solo ice cream adventure, you will want to look stylish and... Read More
The 16 Most Amazing Fashion Tips For A Heilung Concert
Heilung is an experimental folk music band that promotes a journey back to the roots of human history through their music. "Heilung" means "healing" in German and the music is... Read More
The 15 Most Amazing Outfits For A Disturbed Concert
Attending a Disturbed concert is not just about witnessing an electrifying performance but also about expressing your individuality through your outfit. The perfect ensemble can enhance your concert experience, making... Read More
What to Wear to a Derby Party: 15+ Exciting Ideas
The Kentucky Derby is one of the most anticipated events in the spring every year. It has something for everyone, from horse races, parties, and of course, fashion. The Derby... Read More
What to Wear to Outback Steakhouse: 17 Easy and Polished Outfits
Welcome to Outback Steakhouse, where hearty meals meet casual elegance. Famed for delicious food and casual dining, Outback Steakhouse offers a unique blend of relaxed ambiance and refined flavors. The... Read More
The Best Trousers For The Pear Body Shape: 15 Tips
Dressing for your body shape is not just about following trends; it's about celebrating and enhancing your unique silhouette. For women with a pear body shape, characterized by wider hips... Read More
15+ Best Practical Outfits to Wear to Dallas Cowboys Game
Stepping into AT&T Stadium on game day is more than just attending a football match. It is an experience steeped in tradition and loyalty to the Dallas Cowboys. In the... Read More
Can You Wear Vans To The Gym? 15 Amazing Outfits
Vans are staple footwear for many subcultures such as BMX, hip-hop, and skating. They are also incredibly popular among fashion lovers who want to craft outfits that mix comfort and... Read More
15 Easy and Practical Outfits to Wear to Chili's
Heading out for a casual dining experience at Chili's? Whether you are meeting friends for a laid-back dinner or simply craving some Tex-Mex goodness, finding the perfect outfit is key. Pick outfits that strike... Read More
Can You Wear Uggs Outside? Find Out Now!
Ugg boots are famous all over the world, but many people wonder if it's all right to wear them outside. We are here to help you solve the mystery and... Read More
Can You Wear Blundstones in the Snow: 15 Winter Outfits
Blundstones have been around for over 100 years, and are a well-known quality shoe brand. Their boots are used for worksites, hiking, and everyday wear. They can be worn for... Read More
The 15 Best Outfits For A Rave Party In 2024
Rave parties are dance parties where you can listen to your favorite electronic music, enjoy the energetic atmosphere, and express your style. If you are invited to one and don't... Read More
15+ Most Awesome Outfits For an Alvin Ailey Show
Step into the theater for an unforgettable evening at the Alvin Ailey show. Here, dance is not just movement. It is a profound expression of emotion and artistry. Your attire... Read More
Can You Wear Converse To The Gym? 15 Awesome Outfits
Are Converse sneakers just for street style or can they hold up in the gym? This question has lingered among fashion enthusiasts and fitness fanatics alike. While they may not... Read More
How To Style Wide Leg Pants If You Are Over 60
Wide-leg pants are amazing clothing items that will never go out of fashion. They are incredibly versatile and can be worn on many occasions. Moreover, wide-leg pants can be flattering... Read More
Discover 15 Awesome Outfits For a Luke Combs Concert
Heading to a Luke Combs concert? The right outfit can elevate the entire experience, blending comfort, style, and a hint of rustic charm. Whether you are a die-hard fan or... Read More
The Perfect Coat For The Hourglass Figure: 15 Amazing Tips
When it comes to fashion, finding the right fit is key. For those blessed with an hourglass figure, accentuating those curves while staying stylish is the goal. Among the wide... Read More
15 Rocking Looks For Journey Concert You'll Love To Wear
As you prepare for a night of electrifying music and unforgettable performances, remember that your clothing must be stylish, rock-inspired, and comfortable to stand and dance the night ahead. From...
Steal the Spotlight at Cape Town Festival: 16 Easy Outfits
Festivals in Cape Town are vibrant celebrations of culture, music, and community. They draw locals and visitors alike to revel in the city's dynamic atmosphere. Cape Town festivals offer an... Read More
15 Easy And Cute Outfits For A Koe Wetzel Concert
As the lights dim and the crowd roars, anticipation fills the air at a Koe Wetzel concert. Whether you're a die-hard fan or new to his music, one thing's for... Read More
0 comments